In the late 1990s, blogging had been introduced as a dynamic and free-form platform, which engages with their readers across the globe by updating their daily personal musings online. It used to function solely as an online journal, which keeps record of the author’s memory. Aside from it being made public for a lot of people to see, a profound difference that it had with an ordinary diary was that blogging has a feature, which enables sharing links and posting comments to further increase interaction with readers.
Over the years, the purpose of blogging has matured into an informative medium, which allows sharing of knowledge and expertise on just about anything. Today, blogging is no longer limited to doing daily updates about people’s personal and detailed lives. Mainstream blogging has got authors or “bloggers” hooked into discussing any hobby or interest they have always been passionate about. There is now an unlimited number of niche blogs that focus on any topic – news, economics, cooking, fashion, lifestyle, music, films, etc.
Eventually, blogging has been legitimized as an essential digital marketing tool. Freelance writers actually turned their blogs into a fast-growing business just by posting relevant content as their entries. Even entrepreneurs and professionals alike have perceived their worth and value when it comes to boosting or marketing their businesses. Because of its capacity to reach hundreds or even thousands of readers, brand awareness and increased engagement with a targeted audience are just few of the many benefits of blogging.
Even almost every newspaper publication has embraced blogging and started to post relevant content on just about anything next to their standard news stories.
What is Technology Blogging?
Technology blogs are just like any niche blogs. Their sole focus just happens to be on any technology-related news like gadget reviews and product announcements. As mentioned above, people have resorted to blogging as a business venture, which enables them to earn money just by getting readers to click the links to their blog posts. However, not all blogs deliver prolific results. Just like any product, it has to have a certain appeal for it build awareness and attraction.
Today, technology blogging has become such a crowded space. Because tech blogs usually discuss news or announcements on gadgets and electronic products, there isn’t much of a point to check out other blogs anymore since most writers just recycle or rehash news stories they derived from another source. Technology blogging has become so mainstream and saturated, it’s pretty much a competition with everybody else when we consider going into it.
To run a successful technology blog, a shift in style and manner of approaching a topic has to be done to gain an audience. Something new or different has to be offered to get them interested.
Essentials of Techno Blog Writing
To make a technology blog deliver success in the long run, we need to know the basics of writing one. As said earlier, technology blogs are now saturated with basically the same content, just re-worded in a different manner. The targeted audience of these kinds of blogs are intelligent enough to glean relevant content simultaneously and perceive the author’s writing as worth reading or not.
The following are the essential steps to take in writing a technology blog:
To start off, we have to tempt our readers to click the links of our blogpost. Get their attention with short headlines that partly gives a glimpse on what they want to know about.
Now that we encouraged them to check out our blog, begin with a hook, line, and sinker introductory paragraph that will reel them to further read the rest of the entry. The first few sentences will either make or break a blog. We do not fill the first paragraph with unnecessary details. Instead, we go straight to the point.
A good blogger will not confuse his readers with unorganized content. A certain flow or sequence must be established to be considered comprehensive and organized. Properly segment post/articles/entries with sub-headlines and bullet points.
Use of Persuasive language
Being persuasive in writing or convincing readers to take our word about a certain thing is a skill that we need to hone if we want to make a techno blog gain popularity in the long run. In writing technology blogs, the use of emotionally manipulative language and pleas is highly discouraged, especially since common readers of said blogs tend to be quite critical and objective. Instead, we should use relevant facts, data, and logic to support our claims – they’ll find it hard to argue and they’ll come around to see our way of things.
There’s not much to see in a techno blog if others can already tell it’s the sort of news they’ve already read from another blog. The technique to writing a great content, which is more compelling to read than the rest is to know what our readers really want to know. We do not rehash the same idea from others repeatedly. Often, a good and original blog content teaches its readers how to apply information.
Use of Visuals
A blog entry with a huge block of text on one webpage can bore readers. Usually, depending on the length of the text or complexity of the information, readers can forget about what they just read. Using visuals, however, prove to aid them in comprehending information, and gaining further attention. People are more inclined to read along the way if we incorporate in between blocks of texts images that are within context and of good quality.
For a better presentation of information, we can also use videos that can explain or demonstrate applications, customer testimonials, etc. Videos are efficient marketing tools and they help process information faster.
Sharing your Entries
To gain a lead in traffic, promoting our blog is essential. Quality content is not enough if word does not get around that it is a must-read. Fortunately, social media has paved a way for us to share our writing to a wide range of audience. Knowing the right places to share helps. These social networking sites are, namely, Facebook, Twitter, Reddit, YouTube, Instagram, and lately, Snapchat.
Just as the introduction of the blog matters, so does the end. A good blog has several ways on drive the point home. A gripping take-home message does not just sum up everything we just wrote. There wouldn’t be much of a point to write it in the end if we just repeated everything in just a few words. A good way to wrap it all up is to invite the readers to take action or put into practice what they just read by citing an example or being specific about what they can do.
We can also share them other resources to help them further in their reading about a topic. Asking them questions to encourage them to post comments and engage interaction also makes a blog popular. Dropping hints or suggesting them on what they can look forward to in our next entries keeps them on the lookout.